"Profits are more important than..." ??????
Lets start naming things.
If you would like, we can go the other way around, "Profits are NOT more important than..."
List please.
My work which I love to do and which I love to get paid to do is more important than surfing. Does that satisfy you? Probably not, but then again you apparently think that the profit motive is the entire basis for why most people engage in business. Only good people like you engage in business for higher purposes. Most other people like me are greedy bloodsuckers who only want to make money and have completely disassociated the profit motive from the idea of finding something that they love to do and then wanting to get paid to do it.