They don't want to be like the Maytag repairman, with no job or problem requiring their superior knowledge (cough, cough). That is what they thrive on.
Imagine if they had all they claim to want.........they would shrivel up and die.
I think they ought to seriously consider calling themselves the Contrarians. Their motto can be "Semper Acidus" (Always Bleak).
You're very apt with that Maytag Repairman bit though.