[Disgruntled_Voter]

"Smith wonders how the majority of these companies' employees would react seeing this sponsored event in person.
Bustard wonders how the majority of these companies stockholders would react seeing this sponsored event in person."


Well they'd probably be glad that they're marketing to such an affluent segment of the market. The gay and lesbian market had a very high income, with 51% of the total market making more thatn $70,000/year. They also buy at a much higher rate, spending much more on average for products like food, clothing and personal care products than their heterosexual counterparts. And they are the number 1 most likely segment of the market to buy a car. Combine that with the knowledge that 82% of this market are more likely to buy from a company known to be gay-friendly and the fact that this market is more highly educated than other segments makes sponsoring this parade just good business sense.

[First Amendment]

. Combine that with the knowledge that 82% of this market are more likely to buy from a company known to be gay-friendly and the fact that this market is more highly educated than other segments makes sponsoring this parade just good business sense.

I'm sure companies that did business with Germany during WWII also used common sense - like IBM. After all, for many people (and people run companies) money is much more important than morality.

[Old Professer]

Now if we could just get them all to start smoking 5 packs of cigarettes a day and eating at every McDonalds, Burger King and Krystals they come across maybe the problem would solve itself.