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It isn't true that you have to "get people to listen first." For a rather small number of people that is true; for the vast majority of people it isn't a very effective way to communicate with them. The mere fact that ideas are presented and are repeated changes the way people look at things. Like it or not, most people respond to emotionally-charged language, rather than subdued language with all of the corners knocked off.

And this is exactly what the Left does. They've managed to use the language so effectively that they control nearly all of the governments of the entire Western world. Once more, they didn't achieve that kind of political power by using flowery language when talking about the political Right, either. No. They did it by using emotional appeals that we've all heard literally thousands of times. Conservatives are uncaring, selfish, greedy, narrow minded, stupid; they care only about the rich, about men, about whites, etc, etc. We've all heard those things for a very long time.

It may be a very ugly truth, but this is what works. Coulter and Savage are doing exactly what needs to be done.

You are one of the few that "get it."

Early to bed, and early to rise. Work like hell, and ADVERTISE!

It hasn't been about "truth" for a very long time.

Once more, they didn't achieve that kind of political power by using flowery language when talking about the political Right, either. No. They did it by using emotional appeals that we've all heard literally thousands of times. Conservatives are uncaring, selfish, greedy, narrow minded, stupid; they care only about the rich, about men, about whites, etc, etc. We've all heard those things for a very long time

Whey then do they continue to vote for Republicans? Democrats make all kinds of outrageous claims and because they are so off the wall, the only people that swallow them are the Democrat partisans and a few of the most foolish. Neither of these groups is likely to ever be swayed by Ann Coulter.

It may be a very ugly truth, but this is what works. Coulter and Savage are doing exactly what needs to be done.

Amen! It is time to take off the gloves!

It isn't true that you have to "get people to listen first." For a rather small number of people that is true; for the vast majority of people it isn't a very effective way to communicate with them. The mere fact that ideas are presented and are repeated changes the way people look at things. Like it or not, most people respond to emotionally-charged language, rather than subdued language with all of the corners knocked off.

And this is exactly what the Left does. They've managed to use the language so effectively that they control nearly all of the governments of the entire Western world. . .[and] they did it by using emotional appeals that we've all heard literally thousands of times.

IOW, liberals live and die by PR, and use the "Big Lie" technique. They are able to do so because journalists are liberals.
That sounds like tinfoil to a lot of people who aren't paying attention. But the best way to understand it is simply that journalists are people who can make money by being bigmouthed, and claiming preternatural knowledge and objectivity is just part of being bigmouthed. Actually being knowledgable and dispassionate are not job requirements, and indeed are qualities seldom found in journalists.
And political "liberalism" is best understood as the consequence of the nature of journalism. The unprincipled approach to getting along in politics is to go along with journalists. That is what Joe McCarthy did not do--and consequently they found it necessary to pull out all stops to destroy his reputation and effectiveness.

"It may be a very ugly truth, but this is what works. Coulter and Savage are doing exactly what needs to be done."

I wholeheartedly agree. And one very significant difference is that the left approach it from the perspective that if you tell the same lie often enough, people accept it as the truth. At least Ann and Michael are telling the truth. Maybe if it is repeated as often as the leftist rhetoric, eventually people will hear it.