Man, it must have stunk to be Dr. Atkins in his last moments of consciousness. The world is finally saying that your hyper-criticized theories may have merit, and you slip on an icy sidewalk, and die.
If I was in charge of the Subway chain, I would be calling Ruben's agent and setting up a meeting between him and Jared Fogle. Imagine the PR masterstroke of having Ruben drop a hundred or so while eating turkey sandwiches.
Darn good idea! I bet they pay Ruben very well.