[sinkspur]

The fact that consumers think that shows uneducated consumers

LOL!!

No, the uneducated consumer is the one who buys the very same product that Wal-Mart sells and pays $1.00 more for it.

[ricpic]

Unrelated industry; but there's a men's clothing discount store, Syms, that used to have the slogan: "At Syms, an educated consumer is our best customer."