Thanks so much for writing!
We are writing in response to your comments regarding our sponsorship of the Dixie Chicks, "Top of the World Tour". We certainly apologize and are grateful you have chosen to share your thoughts.
As a manufacturer we feel it is a major responsibility to provide our friends and consumers with the most creative and entertaining means of sponsorship possible.
We have a long history of presenting "tasteful" advertising, promotional, and sponsorship efforts to the public. We certainly do not wish to offend anyone. In developing our promotional efforts, Unilever and its agencies may not always anticipate all possible implications of a specific campaign.
We will certainly forward your comments to the Marketing staff. Consumer comments are very important and evaluated on a regular basis.
We do thank you for your interest!
Your friends at Unilever Bestfoods North America
Unilever bought Ben & Jerry's and still contributes (millions) to Ben Cohen ..of B & J. They could care less if the Dixie Chicks spoke out against the war..no more than MCI cares that Danny Glover, their spokesman, is anti-war on foreign soils.