[GovernmentShrinker]

“News of the Church,” Ensign, May 2001, 110
Church leaders have called on members, news organizations, and others to use the Church’s full and correct name—The Church of Jesus Christ of Latter-day Saints—and to avoid use of the terms “Mormon Church” or “LDS Church.”

And I think you're missing my point. There is no such thing as "real" or "not real" Baptists, Mormons, Presbyterians, Lutherans, Socialists, Feminists, etc. These are terms adopted by various groups for themselves (usually as part of longer, more formal names), in most cases used by more than one civilized and substantial-sized group, as well as by some nutty little groups. For example, there are several very mainstream denominations known as "Lutheran", and any member of one who goes around claiming that the others aren't "real" Lutherans just sounds self-serving and uninformed (if not fanatical).

[Spiff]

“News of the Church,” Ensign, May 2001, 110 Church leaders have called on members, news organizations, and others to use the Church’s full and correct name—The Church of Jesus Christ of Latter-day Saints—and to avoid use of the terms “Mormon Church” or “LDS Church.”

Avoid. Not dis-avow. Not stop. As in, use the term "Church of Jesus of Latter-day Saints" in favor of "Mormon Church" or "LDS Church".

There is no "Mormon Church" except for the Church of Jesus Christ of Latter-day Saints. We don't have different denominations or sects or groups or whatever. If you leave, you are apostate, you are no longer a Mormon. I know there are various flavors of Baptist, Lutheran, etc. There are not various flavors of Mormon. There are people in sects and cults of their own design who are now ex-Mormons because they no longer hold membership in the Church of Jesus Christ of Latter-day Saints.