Regardless of what he says, look at the way he says it.
He's mean and shrill, he's intentionally rude and will say anything to make the phones ring.
These companies have a great deal invested in developing, marketing and protecting their brand. I wouldn't blame them a bit if they don't want to risk it on Mike Savage.
Look at what happens when a brand deteroriates. The perceptions stick with a customer for a long time and many times even fly in the face of the facts.
Will you ever look at NIKE or "Martha Stewart" products the same?
We hate it when they do it with their jackels, yet so many of us will swarm to protect ours.