You have heard of the discount outfit, haven't you? It's run by Red Martinez.
He got his start by coming in with a very low bid to put out a rig fire; he pulled up close with a truckload of amigos, and all of a sudden the truck proceeded right into the heart of the fire....the amigos all jumped out, ran around and soon the fire was stomped out.
When the media commented about this unusual method and queried him as to how he'd spend the money, Red shakily stated, "The first thing I do is fix the damn brakes on the damn truck"..