[vrwinger]

Regardless of the study, Al Gore could not have been damaged by the subliminal message of RATS in that TV spot beacuse all of the media coverage of it moved RATS out of the subliminal and into the conscious. Al lost on his own merits (or lack of them) and not because this TV ad scuttled him, as this article implies.

That being said, I think subliminal messages can be used in some instances very effectively. I agree XXXX was not neutral. ZZZZ would imply sleeping or lethergy, which could also be a negative.

[LibertarianInExile]

I'm with you. What were they thinking? They should have used "NC-17."