EVeryone just leave the Ben & Jerry freezer case door open as you walk by. If enough of us do it maybe the supermarkets will get the idea.
Naaaaaaa, whatcha wanna do is grab up 5 or 6 pints of B&J in your shopping cart right off the bat.
As you shop the rest of the store, casually take a pint here and a pint there and put them on shelves behind soda crackers, peanut butter, floor wax, laundary detergeant, etc, until you've rid your cart of the 5 or 6 pints.