As to Moab's name: No one is really sure of it's true historic derivation. I still think it was the result of someone with a wicked sense of humor.
"Let's call it Moab, it's Biblical!"
"Uh, OK"
Later, when they figured out that Moab was the illegitimate son of Lot and one of his daughters, and the patriarch of a race that were perpetual enemies of the Israelites, some killjoy tried to change the name. Luckily, by then, inertia had set in and the name stuck.
Personally I quite like the place and spent ten days there earlier this month. I was psyched to freep an anti-war rally while I was there, but I couldn't find one, so I went hiking and rock climbing instead. The town's biggest weakness is that it's two bookstores are both HARD left. You can get THE NATION and MOTHER JONES, but not NR and THE WEEKLY STANDARD.