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Posted on 02/23/2003 10:55:35 AM PST by mhking
Sat Feb 22,12:23 PM ET
By Jackie Sindrich
NEW YORK (Reuters) - Now all Eminem (news - web sites) needs is his own cologne. The rapstar-turned-Hollywood actor with a hardscrabble upbringing in Detroit is launching a new clothing line at Macy's, joining the ranks of jack-of-all-trades celebrity Jennifer Lopez (news).
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"Logic dictates this will be a very big business," said Michael Belluomo, a spokesman for Nesi Fashion Brands, which owns the Shady Ltd. line.
Heavily featured in the collection are hooded sweatshirts, velour jogging suits and baggy jeans in the baby blues, blacks and creams favored by the young male urban hip-hop sect, Belluomo said. Prices will range from about $25 for t-shirts to $100 for outerwear, he said.
Federated brought Jennifer Lopez's J. Lo skimpy, belly-baring teen clothing line to its stores in late 2001. But the popstar power hasn't helped the company recover from floundering sales at stores open at least a year as penny-pinched shoppers neglect malls in favor of discounters.
After a rocky holiday season, the Cincinnati-based company warned last month of weaker-than-expected 2003 profits and said it would cut 1,500 jobs.
Nesi Fashion Brands also owns the Rocawear juniors clothing line with rapper Jay Z and actor Damon Dash, which is doing more than $200 million in sales a year, Belluomo said.
"Eminem has a very big part in designing this. He's a very particular guy when it comes to how fabrics feel and how they look," Belluomo said.
Eminem, who has drawn the ire of women's and gay rights groups with the lyrical content of his Grammy-winning albums, scored the biggest commercial hit of 2002 with his latest album, "The Eminem Show," which sold 7.6 million copies and received a Grammy nomination for Album of the Year last month. He also scored rave reviews for his starring role in the film "8 Mile," which opened in November and quickly exploded to Hollywood blockbuster status, grossing over $100 million domestically.
Mmmm, Eau de Detroit.
Another ploy to separate parents from their hard earned cash.............
..............Besides, think of it: You spend all this cash on this crap so your kid can emulate the neuroses and psychoses of his favorite hero. And what are these? He hates his mother and absent father, blah, blah, blah.
"Eminem has a very big part in designing this. He's a very particular guy when it comes to how fabrics feel and how they look," Belluomo said.
Wow, I can hardly wait to see the summer fabrics.
Will his collection be next to the Elton John sunglasses collection?
Logic dictates this will be a very big business
Sad, but true. People gotta stay in style.
That is alot of 'bling 'bling
A day doesn't go by that I don't praise the lord for the fact my daughters are not into rap music or all the crap that goes along with it.
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