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This will apply to any group that starts a liberal radio show but since Fox is the first out of the gate with Alan Colmes I'll present it from that angle. The only way that the bean counters at FNC will let this experiment with Colmes go on is if it makes FNC money. And that means advertising. In radio you convince people to advertise on your station one of two ways. You give them such bargain basement ad rates they'd be dumb NOT to advertise on your show or you come to them with the Arbitron ratings showing them how dumb they are for not advertising on your show. Now the first scenario can only go for so long before you have to out of necessity bring your ad rates up to something respectable. You can't whore yourself out forever. To get the ratings you have to give the listeners something that makes people feel their day isn't complete if they haven't tuned into your station/show/timeslot etc. I just can't think of anyone on the liberal side of the house that can generate the numbers beyond one ratings book. Ailes and Murdoch are capitalists, this is true. But even the most optimistic capitalist knows when it's time to cut the money pits lose and lower the financial losses.
92 posted on 02/19/2003 9:29:45 PM PST by txradioguy (HOOAH! Not just a word, A way of life!)
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To: txradioguy
They'll just get a host who will shift rightward a few degrees to win back the sheeple. It may work.
100 posted on 02/20/2003 12:59:00 AM PST by Dec31,1999 (I learn a lot from intense flame wars. Not name-calling, though.)
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