I thought the message was "The world was better off when Bill Clinton ran things. Elect his wife, so he can get back in the White House."
If I were looking for a sure-fire winner, I'd have Bill the Useless host a talk radio show. The first month's ratings would be off the charts. But once the last FReeper had called in to pay his regards ("Bill! You P.O.S.! Why are you still wasting oxygen?"), ratings would tank.
But, 30 good days are better than no good days at all . . .