DEMOGRAPHICS - DEMOGRAPHICS - DEMOGRAPHICS
A liberal for profit network cannot possibly succeed for one simple reason - DEMOGRAPHICS.
The only way that liberal talk can stay on the air is if it is supported by the government, like NPR.
Even if they could get as many liberals to listen to Bill Klinton as listen to Rush, they would still lose money. Think about it. Who are conservatives? Conservatives are people who work for a living and call in on their cell phones, while driving their SUV's to a business meeting and therefore have discretionary income. Who are liberals? Liberals are primarily deadbeats who live on the dole and call in from their home phone, while waiting for the Bold and the Beautiful on television and have little, if any discretionary income.
Now I ask you, "If you were an advertiser (of anything besides beer) and had to decide where to spend your radio advertising dollars, would you spend it on a program whose listeners were proven buyers with significant discretionary income or on a program whose listeners were primarily strapped for cash and spend what little money they have on a 12-pak of beer every day?" Think about it...
OK, those are rather radical stereotypes. But, you get the idea. To make a profit, every one of the liberal programs would have to have three or four times as many listeners as a conservative program, simply because of the large disparity of buying power of the listeners. Advertisers who advertise on the liberal programs will expect much lower rates, based on those DEMOGRAPHICS.
End result?... Failure of the liberal network.