1. The liberals will announce with much fanfare that there is a new sheriff in town to take on Black Bart Limbaugh. Of course, they will use all of their buzzwords in their promotion and will call their show the "progressive" alternative to Rush, "progressive" being used because liberals are quick to hide that they are liberal.
2. In a short time after the start of their abysmal failure, the libs will note very publicly that ratings for the schmuck they put in front of the fools gold LIB microphone are in the toilet and will begin to blame the VRWC for their low ratings, but more importantly, for keeping their new show from getting play on mainstream stations around the country.
3. A group of libs will attempt to organize some kind of boycott against the major players in radio (Clearchannel, Infinity, etc), much along the lines of the attempted boycott against Limbaugh, but they will attempt to organize against all the major conservative commentators.
4. Having seen the boycott fail and with ratings still in the toilet, the sponsors of whine fest will announce privately, yet publicly, that the show will likely not survive past another month, and point to this as an example of conservative media bias pervasive in society.
5. Once the show fails miserably, Phlegmocrats in Congress will attempt to springboard this failure into new legislation to put limitations on radio shows like Limbaugh's, in order to get "fairness" back in the media.
The libs and Phlegms have already made noise in this direction. This attempt to put on a liberal show is nothing more than a means to get America to believe conservative media bias exists.