>>>As a result, while the rating roughly remained the same, about 400,000 viewers, the Donahue audience is the same they have regardless; while the Keyes audience, who scored very high on the likely consumer rating, left MSNBC completely. By hiring Savage MSNBC is trying to bring them back.
Sorry for the late reply, missed this originally.
The reason Keyes show was yanked, is the same reason they're bouncing Donahue: ratings!
I love Alan Keyes. I've read his books, seen him speak live on several occasions and generally think he's a brilliant man and a great orator. But, truthfully, that show was difficult to watch...and I hardly ever did. (And the ratings indicate that I wasn't alone.)
And I predict that Savage will be just as difficult to watch unless he tones it down for the tube.
I wonder what kind of audience he needs to pull in the non prime time spot they gave him?