Replies

To: The Lake City Gar

How do they judge radio audiences? Same way?

142 posted on 02/12/2003 1:46:40 PM PST by Capitalism2003

To: Capitalism2003

How do they judge radio audiences? Same way?

No, I don't think so. But I won't swear to it.

I've heard how they do radio ratings but can't remember. It's a REAL convoluted thing.

144 posted on 02/12/2003 1:47:52 PM PST by The Lake City Gar

To: Capitalism2003

Radio ratings are gathered by handing out "listening diaries". I got one of those in the early 90s, but have never been a Nielsen Family.

162 posted on 02/12/2003 2:41:54 PM PST by bootless (STS-107 - "I knew you were brave.")

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