I sent a letter to Radio Shack the other day over this mess. Here's the reply I got.
Hi John:
Thank you for your response.
First, let me state that RadioShack has a long-standing policy of not
intentionally buying advertising space on programs that might be political
or socially controversial or that promote any one individual's agenda or
point of view. While you may not agree, 'The Rush Limbaugh Show" is one we
deem to fall under this policy.
Regardless of what has been reported, RadioShack did not make a decision to
"pull" advertising from "The Rush Limbaugh Show" because we do not buy this
show in the first place. Our media buying strategy does not include the
purchase of specific radio shows that are against our policy.
We do, however, purchase specific blocks of time during a day within a
national or regional buy. If a listener has heard a RadioShack commercial
airing during "The Rush Limbaugh Show," it is simply an error made by the
radio network or local affiliate who is given strict instructions about our
policy and is supposed to block out our radio spots on shows that we deem
against our policy. Unfortunately programming mistakes are made. When we
learn of an error, as in this case, we ask the network or affiliate to make
sure they are complying with our policy.
Simply put, our advertising isn't intended to offend or to exclude anyone
from shopping at RadioShack. The friendly, helpful sales staff in our stores
work hard to earn your trust: I assure you that the last thing we want is
for our advertising to impede their efforts.
Kay Jackson
Director of Public Relations Planning
RadioShack Corporation
the e-mail addy on the top is
Chuck.McConvey@radioshack.comHere is the response from one of the advertisers that they are trying to get to boycott, lol.-Brad
Avacor: Says they do not support Rush Limbaugh in any way except for advertising, and they're taking it to the max - imploring every person that writes them to "grow some hair!" and touting their product at every turn.