Case's brilliant ploy (some say he slipped a mickey into Gerry Levin's drink to make him agree to the deal), has now turned into a disaster, and a morality play. Was it ethical for Case to reach so high, when he knew damn well AOL was not in the same league as TW? Was it ethical for him to use the phony numbers of the bubble and the irrational exhuberance of the internet euphoria of the late 90s to convince Levin that his company was more valuable than it really was?