No need to promote it, it's rampant naturally here in NC.
We burn waste paper in our fireplaces, and throw the "recyclables" in with the rest of our trash.
We know that separating out glass, paper, aluminum, etc. just adds to our tax burden every time we take that stuff down to the government-run recycling depot. Not to mention wasting the citizens' time during the separation, the hassle of storing it, and the gasoline used to haul it to the recycling center.
Better to just bury it and be done with it.