This article is merely one of dozens that the media floats every day in a never-ending torrent of anti-Bush rhetoric. This time it's an Episcopal bishop that the media wouldn't give the time of day to if he weren't criticizing Bush. The other day they found some judge in Spain. If all else fails they'll find some foreign policy expert in Hollywood to tell us about the bad karma that's coming. There's no need to go to the Clinton model of doing something to dominate the news cycle every 24-hours, but letting these hits pile up for weeks on end without seeming to do anything isn't too smart, either. Perhaps the White House imagines that Bush will get some licks in during the State of the Union address, and he undoubtedly will. But these seeming periods of inactivity, during which the media fires at will for extended periods, are going to be a problem if they are not addressed. |
One of the things that Karl Rove needs to think more about as the 2004 election approaches is the piss-poor job the Administration does in "zeitgeist management."