Phillip Morris did the same thing, only after they gave $105m to charity, they spent $115m to tell everyone that they gave $105m to charity.
Phillip Morris did the same thing, only after they gave $105m to charity, they spent $115m to tell everyone that they gave $105m to charity. So you'd prefer that they hadn't given the $105 mil?
I suppose that they could have counted on the media publicizing their donations and saved the $115 mil. I'm sure that it would have received very good coverage, NOT.