[GeneD]

A further note: Nitpickers will say, "It's the Diamond Walnut San Francisco Bowl," but this notion of giving bowl games two names is an affront to the intelligence. Most of the teams play in these games not for the glory of competition but for the sound of cash. Just call them by the sponsor names, folks: the Toyota Bowl, the Axa Bowl, the Nokia Bowl, the Sony PlayStation 2 Bowl, and the greatest of them all, the TOSTITOS SEARS NATIONAL CHAMPIONSHIP BOWL.

[Ben Bolt]

Televised sports :

A cash cow for schools . The consumer wins also though . They get to spectate at life with the added bonus of living another persons dream .

Tragically hip I guess .

[driftless]

What would they call a bowl game if Tidy Bowl sponsored it?