Pepsi Picks Spike Lee's Agency for Some Ads

Yahoo! / Variety-Reuters ^ | 12.23.02

[mhking]

Pepsi Picks Spike Lee's Agency for Some Ads

Mon Dec 23,10:44 AM ET

PURCHASE, N.Y. (Reuters) - Pepsi-Cola North America on Monday named an advertising company founded by Spike Lee (news) as its multicultural agency of record and said the filmmaker will direct a television commercial starring singer Beyonce Knowles (news), the soft drink company's newest spokeswoman.

The agency, Spike DDB, was founded by Lee and DDB Worldwide. The pact may also include development of radio, print and Internet creative spots, Pepsi-Cola said.

The commercial directed by Lee is scheduled to air sometime in early 2003, said Pepsi-Cola, a unit of food and beverage company PepsiCo Inc.

Pepsi last week said it signed a pact with Knowles, a member of the R&B group Destiny's Child, for a national ad campaign and possible concert tour sponsorship. Pepsi's endorsement contract with pop singer Britney Spears (news) expires at the end of 2002.

Purchase, New York-based Pepsi-Cola said BBDO New York, its agency of record, still handles general market advertising, while Dallas-based Dieste Harmel & Partners is responsible for its Latino advertising.

DDB Worldwide and BBDO are each part of Omnicom Group Inc.

[TakeitBack]

"Pepsi Picks Racist's Agency for Some Ads."

Exactly. SpikeyLee is a bigot against whites and conservatives. His movies reflect it as well as his interviews (most recent, one with ABC? where Dianne Sawyer had to cut in from outside the interview to address his slanderous remarks against Lott).

CocaCola kicks @ss by miles anyway!

[redbone]

spike lee did not conjure up any feelings that were not already in the black community at that time. The Rodney King verdict was a catalyst for years of police brutality and profiling.

Spike Lee may have somewhat of a napoleon complex but he is a brilliant director if you know anything about film.