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Pepsi Picks Spike Lee's Agency for Some Ads
Yahoo! / Variety-Reuters ^ | 12.23.02

Posted on 12/23/2002 3:52:08 PM PST by mhking

Pepsi Picks Spike Lee's Agency for Some Ads

Mon Dec 23,10:44 AM ET

PURCHASE, N.Y. (Reuters) - Pepsi-Cola North America on Monday named an advertising company founded by Spike Lee (news) as its multicultural agency of record and said the filmmaker will direct a television commercial starring singer Beyonce Knowles (news), the soft drink company's newest spokeswoman.

The agency, Spike DDB, was founded by Lee and DDB Worldwide. The pact may also include development of radio, print and Internet creative spots, Pepsi-Cola said.

The commercial directed by Lee is scheduled to air sometime in early 2003, said Pepsi-Cola, a unit of food and beverage company PepsiCo Inc.

Pepsi last week said it signed a pact with Knowles, a member of the R&B group Destiny's Child, for a national ad campaign and possible concert tour sponsorship. Pepsi's endorsement contract with pop singer Britney Spears (news) expires at the end of 2002.

Purchase, New York-based Pepsi-Cola said BBDO New York, its agency of record, still handles general market advertising, while Dallas-based Dieste Harmel & Partners is responsible for its Latino advertising.

DDB Worldwide and BBDO are each part of Omnicom Group Inc.


TOPICS: Culture/Society; Extended News; News/Current Events
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1 posted on 12/23/2002 3:52:08 PM PST by mhking
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To: rdb3; Khepera; elwoodp; MAKnight; condolinda; mafree; Trueblackman; FRlurker; Teacher317; ...
Black conservative ping

If you want on (or off) of my black conservative ping list, please let me know via FREEPmail. (And no, you don't have to be black to be on the list!)

Extra warning: this is a high-volume ping list.

2 posted on 12/23/2002 3:52:33 PM PST by mhking
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To: mhking
Next we'll see Trent Lott doing some commercials for Pepsi.
3 posted on 12/23/2002 3:56:19 PM PST by What Is Ain't
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To: mhking
Do you recall Lee's wretched and muddled commercials for the US Navy? I'm buying Cock stock.
4 posted on 12/23/2002 3:57:14 PM PST by JAWs
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To: JAWs
Coke... Oh dear... I think I'm going to hide...
5 posted on 12/23/2002 3:57:43 PM PST by JAWs
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To: mhking
Guess I'll be buying more generic cola brands.
6 posted on 12/23/2002 3:58:38 PM PST by Recovering_Democrat
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To: JAWs
I'm buying Cock stock.

You are? Y'sure you haven't got something to tell us? ;-)

7 posted on 12/23/2002 3:59:23 PM PST by mhking
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Pepsi Picks Racist's Agency for Some Ads
8 posted on 12/23/2002 4:06:44 PM PST by Flyer
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To: JAWs
It wouldn't have been so bad if not for your screen name. LOL
9 posted on 12/23/2002 4:06:54 PM PST by Paul Atreides
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To: Flyer
Hopefully, the ads won't feature the twink, dancing in his Joe Boxers.
10 posted on 12/23/2002 4:08:01 PM PST by Paul Atreides
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To: JAWs
I'm buying Cock stock.

ROFLMFAO! Oh man....

11 posted on 12/23/2002 4:08:35 PM PST by Bella_Bru
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To: JAWs
the US Navy? I'm buying Cock stock.

A series typo.

In the Navy, yes, you can sail the seven seas.
In the Navy, yes, you can put your mind at ease.
In the Navy, come on now people, make a stand.
In the Navy, can't you see we need a hand.
In the Navy, come on, protect the motherland.
In the Navy, come on and join your fellow, man.
In the Navy, come on, people, and make a stand.
In the Navy, in the Navy.

12 posted on 12/23/2002 4:10:57 PM PST by eddie willers
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To: JAWs
I'm buying Cock stock.

I'm currently holding a large share.

*Sorry, I couldn't resist :)
13 posted on 12/23/2002 4:16:32 PM PST by SandfleaCSC
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To: What Is Ain't
No, unlike Spike Lee, Trent Lott never made movies with antisemitic characters and slurs.
14 posted on 12/23/2002 4:20:47 PM PST by laconic
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To: JAWs
I'm buying Cock stock.

Mine's an up and comer.

Sorry, but I just had to...;-)

15 posted on 12/23/2002 4:21:20 PM PST by Fintan
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To: JAWs
I'm buying Cock stock.

Coke... Oh dear... I think I'm going to hide...

You can run but you cannot hide. I think you're on your way to Freeper fame. hehehe.

16 posted on 12/23/2002 4:22:15 PM PST by Unknown Freeper
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To: JAWs
Morningstar Quicktake Report Quote - COCK
17 posted on 12/23/2002 4:24:31 PM PST by Unknown Freeper
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To: Fintan
Mine's an up and comer.


18 posted on 12/23/2002 4:26:52 PM PST by eddie willers
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To: Unknown Freeper; JAWs; Texaggie79
Add this to the list of FReeper unforgettables. Cock Stock.
19 posted on 12/23/2002 4:31:45 PM PST by Bella_Bru
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To: eddie willers

Thanks for posting the visual.

The one I was thinking of posting would've gotten me banned...

20 posted on 12/23/2002 4:34:23 PM PST by Fintan
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