Great insight, PH. The transnational progressive understands that if he wants to "change the reality," it is extraordinarily helpful to first "change the language." The "universe of discourse" must be reshaped to fit his purposes. This has been an amazingly successful tactic. In particular, the Clintons and certain notable senators excel at this. But we see it everywhere today. Just check out the rhetoric of organizations such as NAACP, MALDEF, LULAC, NOW, NARAL, Nation of Islam, et al. It's an epidemic!
There are people who want our dogs to be called "companion animals" rather than "pets." If I ever run into them, I'll refer to my dogs as my "property" and watch them fume.