The PGA is getting all the exposure it wants or needs right now as it is. Adding LPGA players to PGA events would, if anything, decrease PGA exposure, as it would turn off viewers by forcing them to watch less talented golfers with a microscopic chance of winning. (even from the ladies' tees). There are some very respectable players on the ladies' tour, but they are not in the same solar system as the PGA players. Even if we ignore the lack of distance off hte tee for the moment. Did you watch the made for TV event last year with Tiger & Sorenstam against Duval an Webb? It was clear that the men were superior in every aspect of the game. By a lot. And Annika and Kari are good players. The LPGA plays on easy courses with holes cut in the dead-center of slow greens. Woman against woman golf can be very entertaining, but on PGA Tour courses it would be a rare week when more than one or two women even made the cut.