I don't work for GM but my dad did and so as his offspring I am entitled to a discount on new GM vehicles. I would like to have a car that is similar to the Toyota Corrola or the Honda Civic. Anything on the Chevy list? No. My better half would like a four-door, full-size truck just like the Ford. Anthing on the Chevy list? Nope. My sister just bought a Corrola, even though she can use our dad's discount. I have ten brothers and sisters and more and more of them are NOT taking advantage of Dad's discount. How long will it be before we aren't using it at all?
At one time, I wanted a Blazer with a third row for extra seating. Year after year, I would ask the Chevy dealer when GM was going to make one. All he could do was shrug his shoulders. I don't like mini-van's but I had four kids and needed the extra room. I ended up getting a full-size van using my dad's discount, but I really, really wanted a Blazer. They are finally making the third row but who cares? I have lost interest in getting one.
This author is absolutely on the money.
I read (and I wish i remember the exact figure) that a significant percentage of GM sales have the discount applied to them. It was another auto industry guru talking about the woes of GM.