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Generation Wrecked
Fortune ^ | 2002-10-10 | Noshua Watson

Posted on 10/10/2002 8:18:53 AM PDT by Lorenb420

Ten years ago grunge musicians and college-age Cassandras who had never held a day job preached that corporate America would crush their generation's soul and leave them without a pension plan. Films like Singles and Reality Bites chronicled their transition from college graduate to Gap salesclerk.

A few years later the core of Generation X--the 40 million Americans born between 1966 and 1975--found themselves riding the wildest economic bull ever. Salesclerks became programmers; coffee slingers morphed into experts in Java (computerese, that is)--all flush with stock options and eye-popping salaries. Now that the thrill ride is over, Gen X's plight seems particularly bruising. No generation since the Depression has been set up for failure like this. Everything the dot-com boom delivered has been taken away--and then some. Real wages are falling, wealth continues to shift from younger to older, and education costs are surging. Worse yet, for some Gen Xers, their peak earning years are behind them. Buried in college and credit card debt, a lot of them won't be able to catch up as they approach their prime spending years.

FORTUNE recently encountered the bitter and (now) experienced voice of Generation X in a chain restaurant in suburban Dallas. Age 32 and piercing-free, Karen Doss has found out that the alternative rockers were right. To pay for college she worked full-time as a secretary at Pillsbury world headquarters. After graduation in 1993, she accepted her sole job offer as an advertising copywriter, even though she despised the industry. She finally quit last year to get her real estate license so that she could better support her husband while he fulfills his dream of owning a bar.

Halfway to pension age, she has just $5,000 in a 401(k) and $20,000 in home equity. Ideally, someone her age should have at least $100,000 stashed away. "I don't have a corporate pension, and they aren't what they were," she says. "Social Security is obsolete and ineffective. And I already know that I'm going to have to have a private health-care plan. I'm angry that I can't seem to get a break."

Yes, yes, yes, we know what you're thinking. The free-spending slackers have only themselves to blame, since the dot-com boom should have made them rich for life. On the surface that's true. A 30-year-old today is 50% more likely to have a bachelor's degree than his counterpart in 1974 and earns $5,000 more a year, adjusted for inflation. But that's where the good news stops. He also has more in student loans and credit card debt, is less likely to own a home, and is just as likely to be unemployed. His salary probably topped out during the boom, whereas his predecessor's rose throughout his career. Social Security will start to evaporate as he turns 50--or before, if the lockbox gets raided--so he'll have to depend almost completely on his own savings for retirement. The comparison with a 30-year-old in 1984 isn't any rosier.

Gen X "has done worse than their parents have done according to a number of dimensions, like net worth and home ownership," says Edward Wolff, a New York University economist who studies trends in income and wealth. In a recent paper Wolff notes that young households lay claim to a smaller percentage of total U.S. wealth than they did in 1989.

Additionally, the inflation-adjusted median net worth of a Gen X household ($9,000) is lower than that of a comparable household in 1989, according to the Federal Reserve's Survey of Consumer Finances.

Silicon Valley and Manhattan aren't the only stomping grounds for disgruntled young professionals. FORTUNE interviewed more than 50 Gen Xers in Dallas, Louisville, and Seattle, with jobs ranging from construction manager to software engineer (see table). Battered by the economy and the bad luck of being born between Madonna and Britney Spears, they're Generation Wrecked.

The kids who toted STAR WARS lunchboxes are the most highly educated generation in American history: Almost 60% of Gen Xers have some college education, and 6.6% have graduate school degrees. The Census Bureau calls their pursuit of higher education the "Big Payoff," since historically a college-educated full-time worker earns 1.8 times more over his lifetime than a high school graduate.

When you can't find a job or pay your student loans, though, college can seem like the Big Rip-Off. Today, the median student loan debt is at its highest level ever, $17,000, compared with $2,000 when the baby-boomers were in their 20s. According to educational lender Nellie Mae, graduating students average $20,402 in combined student loans and credit card debt. Those who have borrowed to pay for professional school, especially doctors and lawyers, are increasingly likely to have immense debt that is not reflected in proportionately higher salaries. Twenty-eight percent of those surveyed by Nellie Mae had combined undergraduate and graduate student debt of more than $30,000, and for 22%, their loan payments ate up more than one-fifth of their monthly income.

After midnight at a young professionals party in Louisville, Steve Flores, 31, and his wife, Jessica, 32, mingle, while the rest of the revelers line up for last call. Steve is a communications specialist for the party's sponsor, Brown-Forman, the big distiller. While working full-time, he is also pursuing an MBA. Although Steve worked to help pay for college, five years after graduation he has $40,000 of undergraduate debt to pay off; Jessica, an art therapist and professional harpist, has $50,000 in student loans. "I haven't started paying back my student loans for undergrad because they're deferred. I'm not taking any student loans for grad school," Steve says. He isn't so jovial when he thinks about the total tab. "We're dreading the day we actually have to start paying."

Those Big Payoff estimates rely on what 50-year-old college graduates make today to guess what 50-year-olds will make 20 years from now. That's not all that useful. "Whereas their parents experienced rising wages over their lifetime, Generation X may not. So college may have been a bad investment," says Wolff, the NYU economist. Adds Bruce Tulgan, a Gen Xer and founder of RainmakerThinking, a consultancy that studies labor trends: "I had a college president say to me, 'I don't know how much longer I can pull this off because people will start to ask, Is it worth this much money to be that much smarter?' "

A common misconception is that Gen Xers left college to find work in the dot-com go-go years. Not so. In fact, the climate in which they began working--the late '80s and early '90s--was pretty similar to today's: an economic downturn followed by a jobless recovery. Gen Xers managed to survive in that environment by denouncing long-held workplace tenets like corporate loyalty.

It would take a skilled cartographer to map 28-year-old David Li's convoluted dash through org charts at both big and small companies. After college in 1996, Li started out as an analyst for Accenture, worked as a health-care IT consultant for two other firms, and then became CTO of Claimshop.com, a medical claims processor.

Now, unemployed for a year and living in Dallas, Li says, "I'm not really looking for an entry-level position. But I need to realize that the job market now is a lot tighter than it had been when I first graduated from school." He's looking at jobs that pay around $50,000, 40% below the salary he was collecting at Claimshop. "I'm just hoping for something more along the lines of what you would normally expect to see from someone who has been out of school for four to five years."

Li will probably find a job--at 6%, the unemployment rate among Gen Xers is around the national average--but he and others are discovering that previous experience means next to nothing. Jenifer Garcia is temping as a bartender in Seattle after having worked as a hardware tester for Intel, a programmer for MSN, and a manager for Barnes & Noble's online division. Now the 29-year-old is applying for a full-time file clerk position again. "I feel like I'm 18 again, and not in a good way. I've gone through all of my savings and moved back in with my mom."

Even some of Seattle's dot-com winners have been humbled. Across town in a tonier part of Seattle, Rachel Best-Campbell and Alex Campbell bought their $700,000 house with proceeds from Alex's stock options. They sold most of their shares of Cache Flow, now known as Blue Coat Systems, at $96. (The company's stock now trades at $3, after a recent reverse split.) The Campbells' luck dried up in April, when Alex was laid off, rehired as a contractor without benefits, then rehired yet again as a full-time employee but at a lower level.

After months of wondering whether Alex would have a job, Rachel feels no guilt about getting rich during the boom. "Clearly someone out there had $96 to pay for that share of stock, and they wanted it, and they bought it. My dad likes to say, 'My 25-year-old daughter--she's retired now.'"

Those who didn't fulfill their early-retirement dreams in the late '90s are beginning to realize that they may be in the workforce longer than their parents. "You don't find many 65-year-olds working in advertising, so at some point the money must get good enough for people to retire. I don't know," says Luke Blackburn, a 32-year-old senior manager at a Louisville advertising firm. Luke has a house--he used money he received as a gift for a down payment--but little in the way of retirement savings. (Total: $0. He should have $50,000. Although he and Doss are the same age, his savings estimate is less since his living expenses are lower.) "I don't see much future return for investments, either stock or even Social Security benefits. I plan for the kids, but there's not much room for extra." Luke doesn't have a financial planner either. "The brokers only call you if they think you have money," he says. "They started calling me when they saw my job promotion announced in the newspaper."

At least the brokers' attempts aren't laughable. At a recent Department of Labor summit, a group of the country's top economists, politicians, and marketers decided that the best way to get Generation X to plan for retirement was through targeted advertising campaigns. Slogans included "It's your money, it's your choice, and it's your future," "Save for independence day," and "Wazzup." Whatever.

Instead of creating catch phrases, the government should focus on creating retirement options that give Gen Xers --and baby-boomers too, for that matter--the flexibility to withdraw money from their accounts if they're temporarily unemployed, starting a business, or just taking time out, say financial planners. Most important, the retirement accounts need to be portable to match the winding job paths of Gen Xers.

A New York Life Investment Management survey of high-net-worth Gen Xers found that the respondents thought they needed $2 million to retire. Not even close, says Beverly Moore, who conducted the study. A Gen Xer who makes $100,000 and wants to retire at 59 needs $7.3 million net of taxes to sustain that lifestyle. (That means saving $2,600 a month and assumes an 8% return.) The truth of the matter is that very few Gen Xers are saving enough to reach even the $2 million benchmark.

And a return to economic good times doesn't guarantee that most Gen Xers will reach that level. Remember that many of the problems that existed in the early '90s including falling real wages and the slow disappearance of the middle class, weren't erased by the boom. In the case of wages, they only inched up during the dot-com years. (Economists are still trying to figure out why they didn't rise more. One possibility: the influx of skilled foreign labor.) And of the wealth the boom created, the richest households gobbled up a disproportionate amount.

Back in Dallas, Karen Doss says she's angry that she hasn't been able to rely on family, an employer, or the government to help with her future. "The biggest problem with Social Security is that we have no control," she says. "Sure, you can put your money away, but Enron will not go away, and there is going to be another WorldCom. [Corporate America] will still lie and steal our money."

So is Karen prepared? On this subject, she does her best slacker impression. "I can't even tell you how much I have in my 401(k), and I have two of them floating out there with companies. I'm just going to hope it works out at this point. I just wanna die young so I don't have to deal with it."


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To: AngryJawa
I understand the "know thine enemy" thing but cripes...how's your blood pressure? 8^)

Sometimes it gets up there (Martin Sheen's pandering to the NEA was sickening), but it's not as bad as listening to pretty much anything x42 or Gore says. I just have to constantly remind myself that it's *good* that liberals have to create a fantasy world where they're the good guys, since reality is not their strong suit.

121 posted on 10/10/2002 10:36:19 AM PDT by ThinkDifferent
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To: ThinkDifferent
Yeah, but that's just so basic it defies belief - making things tax-deductible doesn't make them cheaper, it makes them more expensive, price-wise....
122 posted on 10/10/2002 10:38:02 AM PDT by general_re
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To: fogarty
but I can't wait to see what the 1960's drug generation does when they start becoming senior citizens.

They will do what todays seniors do. Demand free this and free that, and will fall prey to the RATS mediscare campaigns and think republicans are going to take away their SS.

123 posted on 10/10/2002 10:38:23 AM PDT by Phantom Lord
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To: Lorenb420
A Gen Xer who makes $100,000 and wants to retire at 59 needs $7.3 million net of taxes to sustain that lifestyle.

Oh, I have got to see the economic model that predicts that a large principal placed into competently chosen low-risk investments will yield an annual return of only 1.37%*. My bank pays almost double that rate on my checking account.

An overestimate, acutally, since it presumes that you need $100,000/year forever and ever, amen.

124 posted on 10/10/2002 10:38:26 AM PDT by steve-b
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To: ThinkDifferent
I wanted to scream at them "Why don't you just CUT TAXES!!!"

Because there's no power in that. Having the power and control is what socialists and commies are all about.

125 posted on 10/10/2002 10:45:34 AM PDT by cmak9
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To: general_re
Of course, but if the typical voter had any grasp of economics then the two major parties would be Republican and Libertarian.
126 posted on 10/10/2002 10:46:26 AM PDT by ThinkDifferent
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To: weikel
"The worst parents unfortunately goes to the WWII generation. They raised the boomers."

Wait a minute now! The WWII generation grew up during the Great Depression, and upon maturity had to fight WWII!! It's only natural that you want something better for your children. Nobody wants their kids to suffer the way that they suffered.

The WWII generation endured extreme suffering, so as a result they spoiled their own kids. It's understandable. Not excusable, but understandable.

127 posted on 10/10/2002 10:47:44 AM PDT by Destructor
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To: Willie Green
Ever hear of the business cycle ? Don't worry you guys will see a few ups and downs before it's all over.
128 posted on 10/10/2002 10:53:42 AM PDT by John Lenin
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To: Willie Green
Nintendo Generation

That's what I've called them since the late 1980s. That's when I realized there were differences between people like me, born in the early sixties, and those who came later. One difference: they unlike me, obsessively played Nintendo and other video games. Our "pre-Nintendo" generation was born between 1960 and 1966 or so - that is, until the baby-boomers started having families. We can't really be called baby-boomers. Our parents were too young to have served in WWII which is a defining criterion of a baby-boomer. More likely, we've gotten the scraps of what's left over after the boomers and, we've missed the opportunities afforded those who were born to baby-boomers (i.e the fruits of accumulated wealth). We've paid more for our homes - the boomers drove prices up. We'll probably lose equity in our homes when the boomers start selling theirs as they move into retirement thus driving prices down. It's anyone's guess what will happen with social security - which returns me to the original topic: How many of my "generation" have provide for retirement?

129 posted on 10/10/2002 11:24:37 AM PDT by Prolix
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To: Phantom Lord
And then bitch that they don't have any money and their bills are too much.

Yea, to say nothing of the 40%+ of their income sucked up by various taxes and "fees." God forbid these people dare think about spending some their hard earned money on themselves.

Ingrates. Don't they know they have responsibilities?

130 posted on 10/10/2002 11:29:24 AM PDT by Trailerpark Badass
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To: Trailerpark Badass
I dont mind them spending their money on themselves. They can buy a fleet of SUVs for all I care. But when the start complaining that their bills are too high, or want me (the taxpayer) to bail them out, thats when I've got a problem.
131 posted on 10/10/2002 11:31:42 AM PDT by Phantom Lord
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To: Willie Green
Sure it has. Gen-X's short attentions spans and confused priorities led to low participation at the polls, laissez-faire tolerance of Klintoon and Algore's junk-science, and political hyperinflation of the dotbomb bubble.

Must be nice to have all the answers, to have the world all figured out.

If only more people would listen to folks like you, huh?

132 posted on 10/10/2002 11:34:42 AM PDT by Trailerpark Badass
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To: Phantom Lord
personal bankruptcies and enormous consumer debts=higher interest rates and higher prices for all of us.
133 posted on 10/10/2002 11:37:43 AM PDT by rogerthedodger
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To: TomSmedley
Interesting. Many of the home-schoolers around here (SW Michigan) are sending their high-school age kids to the community college for their more advanced math (trig and calculus). Some are also getting their college-level English credits there. They rack up as many credits as they can at the cheap local school, then head off to U of Michigan, Notre Dame, et al. (These are the brighter kids, of course). This is good because: 1) Much of the ideological "hazing" at the bigger schools takes place in Freshman and Sophomore years. It's done in humanities depts by grad assistants who tend to be more radical than the tenured profs. You can circumvent this by satisfying requirements at another schools. 2)You earn the credits at 1/3 the price you'd pay at the big-name schools.

Some may worry about the quality at these cheap local schools ("You get what you pay for"). That's a legit concern, but at our school one of the math teachers is an old Hungarian who teaches to supplement his retirement income. He fled Hungary in '56, but was educated there and really knows his calculus! Besides, calculus = calculus = calculus. If you know what the standards are, everybody learns the same stuff. If you can secure a good teacher, you can learn the same thing as they do at the bigger-name schools. Obviously the student body won't be on the level of MIT, but in the end you educate yourself. It matters less where you are than how disciplined you are in prosecuting your studies.

As for, say, English classes, if you can find an old-style liberal who is appalled by PC madness and has an old fashioned love of literature, good solid instruction can be had.

Of course, this approach won't work for everyone. Our corner of the country is solidly "red zone," so the locals have more traditional attitudes. But you'll find similar conditions in the unlikeliest of places. I myself am a UC Berkeley grad. I was lucky, however, to discover the Rhetoric Dept. It was composed of a lot of the old-style liberals who were horrified at the excesses of the 60's and wanted to start an enclave that preserved the old-style learning. It was a kind of academic "refugee" country within the U. It's slant was of course liberal, but when it came to scholarship there was no nonsense. We spent a lot of time doing line-by-line analysis of Aritotle, Plato, Cicero, et al. The deconstructionist, feminist voices were there, but they were muted.

This was what I experienced in the mid-80's. David Horowitz made a similar observation on his website. He argued that at the big "megaversities," enclaves develope that can't be strictly controlled by the PC police. The institutions are too spawling to monitored. Unfortunately, the old guard at Berkeley's rhetoric dept has either retired or moved on.

134 posted on 10/10/2002 11:39:43 AM PDT by ishmac
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To: weikel
Flavored rice is spendthrift food best stick to storebrand mac & cheese.

Ramen noodles by the case from a warehouse club. They have a surprising amount of fat, which will allow one to keep the thermostat set extra-low in the winter.

135 posted on 10/10/2002 11:41:11 AM PDT by Trailerpark Badass
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To: Phantom Lord
Ah yes, forgot about that!
136 posted on 10/10/2002 11:43:23 AM PDT by ishmac
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To: Prolix
How many of my "generation" have provide for retirement?

I have--my plan is to die at my desk.

137 posted on 10/10/2002 11:45:10 AM PDT by Cogadh na Sith
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To: Phantom Lord
But when the start complaining that their bills are too high

"Too high" means they are having trouble paying them, which is an obvious result of having to pay 40%+ of everything they make in taxes.

138 posted on 10/10/2002 11:45:42 AM PDT by Trailerpark Badass
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To: Trailerpark Badass
"Too high" means they are having trouble paying them, which is an obvious result of having to pay 40%+ of everything they make in taxes.

I have the same amount of money extracted from my paycheck as they do and Im not having trouble paying my bills. Because Im not out there buying 60" TVs and turning over $35K SUVs every 2 years.

And their bills are too high because they are unable to be happy and live within their means. Taxes are a component of it, but just as with Budget deficeits at the federal and state levels, SPENDING is the biggest component.

139 posted on 10/10/2002 11:50:05 AM PDT by Phantom Lord
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To: Prolix
Our "pre-Nintendo" generation was born between 1960 and 1966 or so - that is, until the baby-boomers started having families. We can't really be called baby-boomers. Our parents were too young to have served in WWII which is a defining criterion of a baby-boomer.

Not necessarily true. While not part of the primary "boom", many of your peers are actually baby brothers and sisters of boomers. (Americans were still having fairly large families back then.)

140 posted on 10/10/2002 11:51:23 AM PDT by Willie Green
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