Overall strategy:
1. The dismal Lautenberg record -- taxes, national security especially.
2. Lautenberg is old and tired --- use the clips of his retirment speech -- NJ voters will be really voting for candidate X and the governor is likely to appoint himself to the seat when Frankie retires
3. the corrupt politics of the Torricelli-Lautenberg machine -- "send 'em a message" and the "bait and switch" strategy
4. Forrester positive vision
And get the president and vice president of the united states into NJ again asap.