Sometimes these growers work out exclusive deals with certain distributors. JR makes it a practice to not carry cigars for which the growers demand a certain price. He stopped carrying Fuentes when they were in short supply because he felt he was gouging his customers by selling cigars for double the price he felt they ought to bring.
I've been buying cigars from Lew Rothman for years, and, for my money, the best cigar on the market is his JR Ultimate Presidente, a private label brand that's as good as anything I've ever smoked. You can get a box of 20 for $70.
Names don't mean anything to me; I've smoked $1 cigars that are better than $6 cigars.