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I don't see anything wrong with this idea at all. Johnny Unitas was Baltimore football. Maybe the only sports figure more personifying of Baltimore was Brooks Robinson. (Aside from which, I don't think anyone looked better in a football uniform, more Right For The Part, than Unitas looked in the blue-and-white of the Colts.) I once heard it said of Robinson, "Around here, they don't name candy bars after him. People name their children after him." I'd bet likewise was said of Johnny Unitas. Rename the stadium for him.