I'm still trying to figure that one out myself. I think it's directed at either the idea that all this mass-market stuff (like Hillfiger and Polo) which is so popular with the 'urban class' is mass-produced in third world sweat shops by those evil resource-raping capitalist pig-dog corporations. It might also have something to do with driving the need for consumer status symbols--if we didn't hold these up as desirable items, the sheeple wouldn't want them.
God, where would we be without these enlightened liberal academics (especially the over-indulged twenty-something liberal spawn)...They're so much more 'enlightened' than you or I...</extreme sarcasm>