The revolutionaries that founded America were very much a minority at the start of the ordeal. Most of the colonists knew that it was for future generations that the sacifices would have to be made (rather than for any short-term gain), and that tends to go against human nature.
Also, as you pointed out, even 20,000 people can make a significant, local political impact. The hope is that impact would snowball. You might think of the original 20,000 as a seed.
I don't know yet whether I am willing to get on the team, but I applaud the idea, and admire the action being taken to try to make it come to fruition.