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I spoke with Matt Lewis after his presentation and questioned him on how we ever got away from the successfull methods of campaigning of the 50s, 60s, and 70s and degenerated to the extremely expensive method of doing it on TV, which in my estimation is extremely expensive and inefective.

Basicly, his answer was that to run a volunteer campaign, ringing doorbells, etc. would take almost the full amount of time of a consultant and a TV campaign only one day a week. In so many words, these people aren't really interested in winning (except to be successfull enough that they can get clients in the next election), only the money they can make.

It's time to return to what is successfull and a whole lot cheaper!