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To: Auntie Mame
thanks for taking the time to post this, especially the details of Sat's meetings -- that's very helpful!
42 posted on 08/18/2002 7:46:57 PM PDT by cyn
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To: cyn
You are so very welcome. To expand a bit on the Leadership Institute's portion of the seminar, Matt Lewis told us the following (from my notes):

If you come up with a message and your opponent sues you, you've got a good message.

People think in pictures.

He suggested we read "Bad Boy--The Life and Politics of Lee Atwater."

Credibility--if you don't have it, nothing else matters.

He spoke about having the right person to deliver the right message. As an example, it probably wouldn't be a good idea to have a man debate a woman about abortion. Know your limitations. If you're that man and you're asked to debate a woman about abortion, politely decline, and suggest a woman in your organization would probably be happy to debate.

Whatever team is on the offense the longest, wins (i.e., think of Carville and Begala, they were ALWAYS on the offense).

How an audience judges you:

55% is how you look
38% is the vocal quality of your voice--tonal
7% are the actual words you speak !!!!!

We tend to judge ourselves by our intentions. Audiences judge us by results.

He suggested we study Ronald Reagan's speeches to learn how to be conservative and positive (most conservatives are conservative and negative).

In politics, perception is reality

Okay, I'll spare you the rest.
52 posted on 08/18/2002 8:21:23 PM PDT by Auntie Mame
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