[A Navy Vet]

I think the parts of this "message" equation that you may be missing is three fold: 1) The average American is no where near as informed as us activists and political junkies; 2) Many times you have but moments to get your particular message out; 3) The media leaning left as it does can and will misrepresent your message if overly long. That's why media releases are short and concise.

Lewis's point was that in today's soundbite society you have to frame your message of the moment in a positive manner that the lowest common denominator can understand and see tangible benefits. It's unfortunate and even sad, but that's the state of the 21st Century American mentality.

I've been saying for years that we should utilize some of the liberals playbook in getting our issues/messages out to the public. Being media, politica, and cultural savvy is not comprising out principles. We don't "repeat the lie", we "repeat the truth".

[dalereed]

"frame your message of the moment in a positive manner that the lowest common denominator can understand and see tangible benefits"

If you use more than 5 letters in a word, 7 words in a sentence, or 2 sentences in a paragraph you have exceded the inteligence of 98% of the population.

[A Navy Vet]

Oops, I should have read further in. All I did was repeat earlier posts.