NOT! I would not do what the "unspeakables" do, i.e., patronize or buy products based on group rights. It's a good investment or it's not. It's a good product or it's not. However, for things where there are equivalent products I whole-heartedly support boycots of companies that try to punish the Boy Scouts, show disrespect for Veterans, or allow themselves to be "shaken-down" as Toyota does.
Thats basically shat I was suggesting.
A good or bad investment is dependant, at least partially, on the various policies of the company. I was wondering whether a pro homosexual or anti christian policy could be significantly associated with overall performance of the company. For instance, Disney is definately pro homosexual (some would consider this to also indicate anti-christian bias) and it seems to be under performing lately. It wouldn't really matter if this was the the result of the general attitude of the personal that accept these policies as desireable for the workplace, or the result of people boycotting the company because of its policies. Or supporting the company because of these policies for that matter. Just wondering if these type of corporate biases could be a factor in considering the potential future performance of the company. BTW, I'm no stock expert, I generally loose money faster than I make it when I am in the market.