[halley]

You're doing well if you get a 1.5% to 2% transaction rate. That may or may not work depending upon what you pay and what your average order and margins are. Overture has great reach and although it can be expensive, you should be able to find a niche.

[College Repub]

Isn't overture losing more and more business due to other companies signing with google (and of Googles site itself getting more business)? I mean who uses altavista and hotbot and lycos anymore?