I'm please someone else sees the same angle here.
The company has always been based in sleepy Coudersport PA, a town that once had the only stoplight in Potter County, PA, but which is now disparaged as Rigasville by locals who don't like his four-story parking garage and massive new corporate headquarters building, the Cathedral of St. John Rigas the Communicative.
The rep is that John Sr. is a generous and caring, old fashioned kind of guy who is aging too quickly, and whose sons fell FAR, FAR from the tree, and haven't the business acumen to sell Kool-Aid on the sidewalk.