I've done the roll your own before. I even ordered some premium tobacco from Camel to roll. Of course, it was illegal to by it in Cali, so I had a friend buy it and ship it to me.
On average, a box of 200 filter tubes runs about 2 bucks. Can of tobacco, anywhere from 6-15. Not a bad deal at all.
However, I still do buy name brands. For one, I love my Marbs. I also treat myself to a pack of Davidoffs. Mmmmmmmmmmmm..............
At the University of Pittsburgh, I've seen more than one student using rollers to make their own smokes - they say it saves a good bit of money. PA just increased the cig taxes. I am a Skoal man myself (I grew up in WV so cut me a break) but I am not sure if it is going to hit chew as well. I would like to quit entirely at some point (or at least quit taking college classes at 35).