I'm not very familiar with this technique. The only prototyping I've seen along these lines involved using UV sensitive photopolymer resins. I suppose it is a rather "cool" application of high technology. But the parts are brittle and have a tendency to wrap. I'd rather have a prototype made out of a truly functional production material.
Who knows? Maybe this "liquidmetal" and "sputtering" are a step in the right direction. But for now, I'm gonna categorize it as "potentially interesting stuff to tinker with", but niche unknown without further information.
Mike