They will. When I saw 100-packs of CDR blanks in mall kiosks, I knew it was over for the major labels. "White box" PCs are 30% of the market now. People do roll their own now, and increasingly will if that is what it takes to keep evil like Fritz chips out of their PCs.
The other thing is that the PC hardware market is already having a tough time. Excluding hard-core gamers, most people have hardware that is more than sufficient.
New, intentionally crippled, hardware that they don't really need might be an even tougher sell.