The problem is you don't play proportional response football and you don't fight an enemy that way either. Unfortunately not many of our leaders or generals have played football.
Exactly right. LBJ's ego came first, before everything else. The War was just something that promised to screw it all up, and if he played it straight and asked for articles, he knew old Everett Dirksen, the minority leader, would ask for taxes to pay for the war (like Dick Nixon did with the 10% income-tax surtax), which would saddle LBJ with a burden to his popularity (he had actually tried to get 100% of the vote in 1964, remember), and Dirksen would also be able to defeat much of the Great Society program on the prudential ground that you don't do that kind of stuff in the middle of a war! Which is exactly what LBJ was going to do, come hell or high water.