Isn't a $12 million ad buy a huge gamble for Davis? He has something like $45 million, so that's a healthy percentage of his total war chest. He'd better watch out, or he'll piss away his whole budget long before the election.
I suppose even his fundraising may be in danger at this rate, since if he looks like a poor candidate, the fat cats will stop giving him money. Therefore he has to lash out now, before things get worse. Well, it couldn't happen to a nicer guy.
D