Remaining firm on "principled stands" is easy, so long as you don't have to actually DO anything other than talk about them.
I bet you that if O'Reilly starts eating up Rush's numbers, we will see a major shift towards populism by the Maharushie.
As for Keyes, I guess his next test will be to see if he can beat the primetime guy for a better slot.
Whatever blows yer dress up...