NASA is going to Mars because they can't think of another project, and a bureaucracy must keep busy or -- horrors! -- it's out of business. When we get there? There will automatically be a further mission for NASA, which is keeping the colony alive with ever-bigger NASA budgets. Unless we discover something enormously valuable there, it's just not economically sound to go. Not now. Well, I guess they could always try to sell bottled Martian water ...